The Fiesta Movement begins!

Posted on April 13, 2009

The Ford Motor Company recently selected 100 “digital influencers” to drive a 2011 Ford Fiesta for six months (gas and insurance paid for). I am 1 of the 100 (out of 4,000 applicants). I am very excited. See my Ford profile here. This weekend I am flying to NYC to accept the car and learn about monthly missions the company has planned. I’ve been trying to stay up-to-date with articles in the Wall Street Journal, Forbes, and Wired. Ford must be very confident about the car. Putting media savvy web content producers behind the wheel of an untested (in America) vehicle could get very interesting indeed…

Here is the video I created to convince Ford to lend me the car:

And here is Scott Monty, Ford’s head of Social Media, breaking down the parameters of the Fiesta Movement (in an interview by Center Networks):

» Filed Under press, video

Comments

7 Responses to “The Fiesta Movement begins!”

  1. Leah on April 13th, 2009 10:41 am

    I’m so excited for my ride! ;)

  2. spiel on April 13th, 2009 12:19 pm

    That is so very cool.

  3. Jill Bernard on April 13th, 2009 12:37 pm

    They couldn’t have made a better choice!!

  4. Mark Schoneveld on April 21st, 2009 6:33 am

    Can’t wait to see you on the road, pal. Great hangin’ with you in NYC!

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